Cox Monett Hospital takes awareness message to the street

Thursday, October 17, 2013

It is estimated that 232,340 women will be diagnosed with and 39,620 women will die of breast cancer this year.

October is Breast Cancer Awareness Month and Cox Monett Hospital has taken its message to the streets.

A six-foot tall, lighted pink ribbon is prominently displayed above the hospital's main entrance, facing Benton Street. This is the second year the ribbon has been affixed to the hospital building's exterior, serving as a reminder to all about what the month of October represents for women.

"We hope the symbol will bring the Monett community a greater knowledge that will lead to an earlier detection of cancer," said Janell Patton, administrative director of marketing and public relations and volunteer services. "When the sun is going down and the ribbon comes on, it could be one of the most beautiful sights in Monett. We encourage people to drive down Benton Street to see the sign themselves."

Breast cancer is the most common cancer among women in the United States. It is the second leading cause of death in women, exceeded only by lung cancer.

The hospital has also taken its message to industry, hosting the second Muffins and Mammograms Awareness campaign at Monett's EFCO plant on October 8 and 9.

"The Muffins and Mammograms event is one-of-a-kind," Patton said. "It's always a pleasure to partner with our friends at EFCO.

"Employees receive information about mammograms, breast self-exams and we have a mammography technician on hand to answer any questions employees might have," Patton said. "The best thing about this event is employees can schedule their mammograms through the hospital that day. They leave the event with an appointment for a mammogram -- and that's the best feeling in the world."

Death rates from breast cancer have been on the decline since 1989, believed to be a result of earlier detection through screening and awareness, as well as improved methods of treatment.

For more information on hosting an event for breast cancer awareness, call Patton at 354-1409.

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