Whole Banjo Ben’s family coming for grand opening

Wednesday, November 18, 2020

Event for local business to follow up soft opening in August

Just a few months ago, new Exeter business Banjo Ben’s General Store opened its doors in a soft opening to the public.

The majority online business wanted a storefront, which could give their customers a Banjo Ben’s experience while they shopped.

Jake Stogdill, manager at Banjo Ben’s General Store said he is excited for the grand opening scheduled for Nov. 28.

“The doors open at 11 a.m., but the arrival time is 10 a.m.,” he said. “The first people in line when the doors open will get a 20 percent off coupon, and everyone else will get 10 percent.”

Banjo Ben’s General Store will be offering free chili and hotdogs, as well as door prizes.

“There won’t be any official entertainment,” Stogdill said. “But, if the weather is nice, we encourage people to jam and play music outside. Everyone here is a musician, so there will be lots of music played throughout the day.”

The soft opening was to show the community that the doors were open.

“Since we are so much internet-based, we needed to fine tune things a little bit before we did a grand opening,” Stogdill said.

Banjo Ben’s came to Exeter because as big as it was getting online, it needed a bigger facility.

“This allows us to be a destination,” he said. “We have already had people come in from all over the country, and we even had a gentleman in from Germany recently. This gives a face to our business.”

Banjo Ben’s General Store is unique in the sense that as a specialty store that focuses on acoustics, it has a selection of items that can’t be found elsewhere.

“We have great vendors and put a lot into planning and ordering,” Stogdill said. “For anyone who is into what we do — we are experts in our field.”

Banjo Ben’s employees are prided on the fact they can work on instruments, as well as play them.

“And, we are friendly on top of that,” Stogdill said. “At the grand opening there will be great prizes and lots of deals storewide. There will be free food and giveaways, as well. We are excited and looking forward to seeing folks again.”

Recently, the Banjo Ben’s General Store received a letter from the President Donald Trump.

“An aid of Mike Pence bought a guitar from us and got to talking to the President about it,” Stogdill said. “So, the President wrote a letter of encouragement. That recognition is cool coming from any president. I mean, the highest office in the land recognized us.”

During the grand opening, Owner Ben Clark and his family will come to town from Nashville, Tenn.

“The whole Banjo Ben’s family will be here,” Stogdill said.

Clark said he could not be happier about the grand opening of Banjo Ben’s General Store in Exeter.

“It is truly a dream come true,” he said. “I have a top notch crew, products I really believe in and the nicest customers you can imagine.

“The event will be a great time, and I’m looking forward to meeting people from the town that has been so welcoming to the store. The entire Banjo Ben family will be there. Y’all come on by and introduce yourselves. I’d love to meet you.”

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