Power of Pink helps local women with breast cancer

Wednesday, April 3, 2019

Event has helped 25 women, raised more than $134,000

Over the last eight years, the Power of Pink Foundation has touched the lives of 25 women battling breast cancer.

Janice McCracken, founder of Power of Pink, said the walk and run event will happen on May 11, and an auction and dinner will be held at the Fairview Community Center on May 10.

“The tickets for the banquet are $10 per person,” she said. “The registration fee for the walk and run is $25.”

McCracken said the goal of these events are to raise money to give to women fighting breast cancer.

“This is our ninth year doing this,” she said. “This year, we are helping seven women in the four-state area.”

McCracken said the money raised is divided for each woman to use for whatever they may need.

“They can pay a bill or a medical bill, and sometimes they use it to go on a vacation to just get away from all of the stress,” she said. “Whatever these women need it for, it is theirs to use.”

McCracken said this is the highest number of women that the organization has helped at once.

“Usually, we raise money for four women,” she said. “We believe that God will take care of us and help us get the funds for them.”

McCracken said she started this organization with her husband and two daughters back in 2010, when they owned the Gizmo Event Center in Wheaton.

“We have just kept it going, and in eight years we helped 25 women and have given away more than $134,000,” she said. “People fill out a form and pay the $25 to walk, and they get a T-shirt.”

McCracken said the Power of Pink also takes donations from area businesses.

“Three years ago, a jewelry company called Plunder Design out of Utah, that my daughter and I worked for, decided to come on board,” she said. “While talking to my daughter at a conference in Dallas, the founder said that she makes many pink pieces and would like to give that money to an organization that she knew would help the women in need.”

McCracken said over the last three years she has given a percentage to the Power of Pink.

“She flies in from Utah and walks with us during the event,” she said. “Last year, she donated more than $22,000 to Power of Pink.”

McCracken said Power of Pink hosts one walk and run a year in Wheaton, but it gets raffle tickets for donated items throughout the year.

“The schools help also, and the Wheaton FFA sold pink mums this year and donated the money to Power of Pink,” she said. “Wheaton robotics have made several different things and donated funds, as well.”

McCracken said it all started when she and her husband were going to rodeos and Wrangler had started the “Tough Enough to Wear Pink” campaign.

“I came home and told my husband that I wanted to start something like that, but I wanted to keep all the money in our area,” she said. “I let people start nominating women who needed help, and it has just grown from there.”

McCracken said 250-plus people usually participate in the Power of Pink walk and run, but this year she set a goal of 500 people.

“I set that goal before I knew that we had seven women that we were going to help,” she said. “I just believe that God will help us get the 500 walkers and we will raise enough money to throw us over the $200,000 mark this year.”

McCracken said people can sign up the day of the walk but they are not guaranteed to get a shirt.

“If they want the shirt the day of the walk, the registration deadline is April 26,” she said.

To register for the walk and run, people can visit http://www.gizmomccracken.com, and for more information people may call 417-632-4797.

Respond to this story

Posting a comment requires free registration: