At the River moves to downtown location, expands store
Owners to host Valentine’s Shopping event today
At the River Consignment may just have the market cornered on outdoor gear, as it is the only store of its kind in the Cassville area, and is now located on the corner of Main and 8th Street, at the former location of Unique Cross Grains.
Owners Sam and Jenny Madsen, who relocated to Cassville from Diamond, opened the store last year to pursue their love of the outdoors and the Roaring River State Park and Table Rock Lake area — and help make getting out to enjoy the great outdoors more affordable.
The store provides outdoor gear and accessories for adventures and hobbies such as camping, fishing, hiking, water sports and boating, golfing, outdoor cooking, knives and hunting supplies to the community, but at more affordable prices.
“We have been in business for a little over a year, so this was the perfect move for us,” Jenny Madsen said. “We went from 600 to a little over 3,000 square feet, so we more than tripled our footage, and it’s filling up quicker than we anticipated. In the last two weeks, we’ve had someone bringing in items every single day.”
Since the move, foot traffic has soared.
“We’ve had more business in the past two weeks in our new store than we had in three months in the previous location,” Madsen said. “Being on a corner where we’re seen has been invaluable, because we’re getting multiple customers a day, and from people who didn’t even know we were in town.”
With all the extra space, the Madsens have room to grow, and have already made good use of it, making nine flea market booths available for local vendors and artisans.
“We made our back room a vendor room and have sold all of them,” Madsen said. “So we not only have consignments, but a flea market section, too. The majority of items are outdoor-themed, but a couple of the vendors feature artisan-crafted items. One vendor does T-shirts with outdoor-themed pictures on them, another does rustic, outdoor-themed home decor, and another, wood-carving items, so things like that.
“We had enough space. We just had to figure out what to do with it. All of our vendor booths are local people who see the value of having a store like ours here and wanted to be a part of it. It has been very well received by everyone.”
Inventory is continually changing.
“Our inventory never stays the same, so we invite people to check us out often,” she said. “We do a lot of posting online, too, of items on our Facebook page.
The store is also planning to host some community-based classes and special events.
“We are also going to start outdoor-themed classes, like teaching fly-tying and others,” Madsen said. “Toward the end of February, we will have a vendor that makes hand-crafted tobacco pipes, so we will have a booth set up for that. We will also have tourism-type things, like wood-carved walking sticks, rubber band guns and knick-knacks. We’re trying to keep everything hand-crafted and from this area.”
Today (Wednesday) the store will host a Valentine’s Shopping Event from 5-6:30 p.m, at which some of the vendors will be on hand to customize gifts for that special someone, and will include gift-wrapping and snacks.
“Because of our new location, we’re going to be doing more community-based events,” Madsen said. “We’re not just a store for men, which is sometimes a misconception we get. We have a lot of home decor items and things that women like, too. We also have jewelry and all kinds of things. We’re a store that fits everybody, not just a camping and fishing store.”
Store hours are from Wednesday through Friday, 10 a.m. to 5 p.m., and Saturday, 9 a.m. until noon.
On Feb. 27, the Cassville Chamber of Commerce will help the Madsens celebrate a grand opening with a ribbon-cutting ceremony at 11:45 a.m. Hours thereafter will be Tuesday through Friday 10 a.m. to 5 p.m., and Saturday, 9 a.m. to 1 p.m.
For more information, the store can be reached at 417-793-5179, or on its Facebook page, “At the River Consignment.”