Luck-E-Strike shuts its doors, leaves Cassville

Wednesday, September 3, 2014

Development Corporation, owner mum on reason for closure

Luck-E-Strike in Cassville closed its doors at the end of July, and the reasons behind the closure are not being released.

David Hooten, CEO of True North Enterprises, of Geneva, Ill., bought Luck-E-Strike in 2013 from former owner John Hendrix Jr., of Cassville.

Hooten did not return multiple messages for comment on why the former headquarters of the Luck-E-Strike Corporation in Cassville has closed.

Stan Kelley, president and CEO of Freedom Bank and president of the Industrial Development Corporation in Cassville, said a subsidiary of Freedom Bank has purchased the building.

"Now, it will be vacant until the bank begins the process of having it available for sale," he said. "It should be up for sale in a short period of time."

Kelley said the no one at Luck-E-Strike revealed to Freedom Bank or the IDC why the closure occurred.

Hendrix, who ran the business for 37 years before selling it in mid-2013, said he wants to thank the employees of Luck-E-Strike for their hard work over the years.

According to a press release from April 2013, Luck-E-Strike, which has fashioned fishing baits and lures for more than 40 years, employed about 50 associates at the Cassville office.

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