Chamber gears up for spring events

Wednesday, March 13, 2013

The Cassville Area Chamber of Commerce and local businesses are gearing up for three special spring events. On March 23, local merchants will hold a Spring Open House, which will be followed by the Spring Sidewalk Sale on April 5 and 6 and the annual Dogwood Car, Truck and Motorcycle Festival on May 4.

"The Spring Open House kicks off the spring shopping season," said Mindi Artherton, chamber executive director. "Many of our local retail shops get new inventory for the spring. The Spring Open House was created as an avenue for them to showcase their new spring inventory."

Whereas the Spring Sidewalk Sale offers discounted items, the open house event offers new items, specifically for the spring season.

"For the Spring Open House and the Spring Sidewalk Sale, advertising is huge," said Artherton. "The chamber will promote the events as much as we can to the public, but additional advertising support from our merchants draws attention to the event."

With the Spring Open House just two weeks away, and the Dogwood Festival scheduled to be held in eight short weeks, Artherton said it is essential for businesses to plan ahead.

"Our spring and summer events will be here before you know it," said Artherton. "If we don't prepare for them now, we will more than likely not see the success we hope for. I want these events to generate revenue for our businesses, and for that to happen, we must think outside the box and start getting prepared now to offer something new and exciting for customers."

The chamber is also offering several options for businesses to promote products and services during the Dogwood Festival. Businesses are invited to provide the chamber with coupons, gift items and other promotional materials that will be included in goody bags that will be distributed to the first 100 registered car show participants.

"There are some other really affordable options that would hopefully entice potential customers," said Artherton. "They could offer discounts in their store for car show participants, pull merchandise outside during the show, post additional signage during the event, offer product samples or demonstrations or donate a door prize to be given away at the event.

"We will have hundreds of people in town during the car show," continued Artherton. "I sincerely hope that the businesses can entice them into their store. I am always willing to help with this in anyway I can."

Artherton said she hopes all of the upcoming spring events give area residents and Cassville visitors a reason to shop. She also hopes the event draw attention to the local community and all it offers.

"People travel to Cassville from across the region to attend the car show, and hopefully they choose to stay the weekend," said Artherton. "I believe it is important for our chamber to have events such as these to keep our community active and draw more people to our area.

"Nothing makes me happier than to hear that one of our chamber events brought more customers to our local businesses," continued Artherton. "That is what it is all about."

The Spring Open House and Spring Sidewalk Sale are great opportunities for local residents to shop locally, and the car show will offer music, food and shopping for local spectators, said Artherton.

"Cassville has a lot to offer, and I hope these events will just add to the list of reasons why Cassville is a great place to live, work, play and do business."

For more information on the Spring Open House, the Spring Sidewalk Sale or the Dogwood Car, Truck and Motorcycle Festival, call Artherton at 847-2814.

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