DUI holiday campaign launched

Wednesday, December 12, 2012

During the Christmas season, the Missouri Coalition for Roadway Safety has launched its DUI Holiday Campaign, which reminds motorists to designate a driver or call a cab to avoid driving impaired.

Law enforcement is looking for impaired drivers specifically this time of year, and targeted enforcement efforts will begin Dec. 10 through Dec. 16.

"Drinking and driving is never a good combination," says Leanna Depue, executive chair of the coalition, "It's just not worth the risk. If you are going to drink plan another way home before the celebration begins, and encourage your friends and family to do the same."

Drive Sober or Get Pulled Over is the safety advertisement that restaurants and bars will use to remind patrons of the dangers of driving impaired. The posters are adorned with Santa's reindeer, and mirror clings and drink coasters with the message of "Don't Drive if You're Tipsy, Buzzed, or Blitzen" are placed in the restaurants.

Drinking and driving is a lethal combination, and the consequences can be a fine, jail time or even death. In December of 2011, 67 people died, and 456 were seriously injured in Missouri traffic crashes. Seventeen of those fatalities and 69 of the serious injuries involved an impaired driver.

For more information, contact the Missouri Coalition for Roadway Safety's website at savemolives.com, or find the group on Facebook or Twitter at Save MO Lives.

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