"Cassville has a lot of neat little shops you won't find anywhere else," said Mindi Artherton, chamber executive director. "If you haven't taken the time to check out our local merchants, this holiday season is the time. The biggest incentive right now is that you could also win Cassville Cash."
The idea for the special holiday shopping event and Cassville Cash Giveaway originated during a Christmas Show Committee meeting last year, said Artherton.
"We were brainstorming on how we could make the Christmas season better for our local businesses and came up with the idea for a shopping promotion where we could give away prize money to encourage more shopping," said Artherton. "We decided on giving Cassville Cash because that is the only way we can ensure the money stays here in Cassville to help boost our local economy."
In addition to shopping promotions, community members will be treated to live music performed by carolers on the downtown square. A small group of Cassville High School band members will perform at 3 p.m., and Emmanuel Baptist Church will offer caroling at 3:30 p.m.
At 4 p.m., singers from Spiritual Streams Fellowship will perform, and an ensemble from the Cassville First Baptist Church will be singing at 4:30 p.m.
The Cassville High School choir department will perform from 5 to 5:30 p.m. when Cassville Mayor Bill Shiveley lights the Christmas decorations in downtown Cassville.
"I think the lighting of the snowflakes and the lights on the buildings around the square makes our city look very festive and helps put people in the Christmas spirit," said Shiveley. "Hopefully, that spirit will make each of us a little kinder and more giving at this time of year. And that we would look for opportunities to help those less fortunate than ourselves. Each of us has so much to be thankful for."
A dozen local businesses will participate in the special shopping promotion. They include: Forever Yours Embroidery; Designs By Debbie; Towneley Furnishings; Gussied Up Boutique; Kristine's Consignments; Smith's Clothing; Tomblin's; Westco; For the Birds; Carey's Cassville Florist; Whitley Pharmacy; and Tractor Supply Company.
"We really have two goals for this promotion," said Artherton. "First, we want Cassville to be in the Christmas spirit. With the Christmas carolers and the lighting of the square followed by the parade, we are sure to get everyone in the mood for Christmas.
"The second goal is to ring the registers in Cassville," continued Artherton. "We want to see our local businesses have a good Christmas season during a difficult time."
Over the last few weeks, Artherton has taken time to share information with local businesses and chamber members regarding the holiday shopping event.
"The chamber office has been busy trying to get the word out," said Artherton. "We have also been busy confirming our musical entertainment and making arrangements for the parade. Mayor Shiveley has been hard at work making sure all the Christmas lights are in great working order.
"Our businesses have been excited at the opportunity to draw people into their stores during this promotion," continued Artherton. "It is always a great idea to provide shoppers with new shopping incentives such as discounted items, free wrapping and product demonstrations.
"I definitely encourage our business community to leverage what the chamber is doing in terms of the Cassville Cash Giveaway and come up with something exciting for their individual store as well," added Artherton. "The more that is going on, the more draw the promotion will have to potential customers."
Shoppers who make purchases during the holiday shopping event will be entered into the drawing for 10 $50 Cassville Cash certificates. Winners will be contacted on Monday, Dec. 3.
For more information, call the chamber office at 847-2814 or email firstname.lastname@example.org.