Democrat Photo/Reed Chris Brewer, digital media editor for KY3 and KSPR in Springfield, was the special guest speaker at the Cassville Area Chamber of Commerce's third quarterly luncheon of 2012. The event was held at the Barry County Museum on Tuesday. Brewer shared tips to help businesses "harness the power of social networking." He suggested businesses offer fresh, relevant and updated information on social networking sites, such as Facebook. "You should have a good handle on your audience," said Brewer. "What do they want to see?" He also recommended interacting with audiences to keep those who "like" the page engaged. "Don't take yourself too seriously on Facebook," said Brewer. "You are going to get negative feedback, but listening to the concerns can make you a more trusted source." He reminded those in attendance that their web page will continue to be their official identification, but Facebook can be seen on the same authority level as a resource. "Experiment, experiment, experiment," said Brewer. "Use Facebook like a sandbox. Figure out what works best for you and your business." KY3's Facebook page currently has nearly 50,000 "likes." The page was created six years ago. Brewer said Facebook has become one of the news organization's main ways to connect with people in the communities it serves. He also spoke briefly about Twitter and KY3 and KSPR's new sports program "Ozarks Sports Zone," which will feature stories on area sports teams.