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Council reviews logo designs

Thursday, June 10, 2010

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On June 7, the Wannenmacher Agency presented the Cassville City Council with three logo designs and marketing concepts. Area residents are encouraged to visit Cassville City Hall to review the designs over the next few weeks.

"We have taken this project to heart," said Paul Wannenmacher, owner of Wannermacher Agency. "We were very impressed with the (master plan) document that was put together, the research that has been done and the input you have received from the community.

"We like to say that an idea needs to bubble up from a community," said Wannenmacher. "We hope that these three ideas bubbled up from the input you received from everybody who participated."

The first design concept, "Adventurous . . . beautiful . . . Cassville," is a copy-driven concept. The agency designed the concept using the word-crafting technique of the ABCs to highlight Cassville's diverse attributes. The graphics in the logo are not interchangeable, but the words can be customized to highlight various sectors of the city.

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The second concept, "Cassville. All paths bring you back," is a graphics-driven concept. The graphics in the logo can be changed to reflect industry, commerce and a variety of other aspects of the city. The logo is also designed to highlight the many trails, waterways, highways, railways and other routes that converge in Cassville.

The third concept, "Cassville. It's in our nature," is also a graphics-driven concept. The concept uses various interchangeable logos to highlight different aspects of Cassville. The main logos selected by Wannenmacher Agency highlight the city's hospitality, community spirit, commerce and nature.

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"With all three we wanted to have some type of flexibility," said Wannenmacher. "No theme or idea is going to be 100 percent correct though."

According to Lynette Dilbeck, economic development director, the Wannenmacher Agency was asked to design a logo that would be scalable, could be transferred to black and white and reflected the ideas generated through the master planning process.

"If we start to mix a lot of stuff in the logo, we need to be very careful," said Lynette. "When we shrink it down for letterhead, we don't want it to be so complicated that you can't read it."

Eugene Dilbeck, city administrator, said that he was impressed with the amount of time Wannenmacher invested in learning about the city before designing the three concepts.

"A lot of these ideas reflect the quality of life in Cassville," said Eugene. "They have to be very adaptable, but the main thing is that the concept has to have local appeal. The local residents have to feel good about it."

Eugene said the city must also consider how the logo will look, not only on letterhead, but in advertising and on the city's public works trucks.

"It has to have a long lifespan," said Eugene. "It has to be sustainable over time. We want something that will represent the changes that we want in the city and the people as they change with the city."

The three designs will be available at City Hall for public review. Lynette will ask individuals who come to view the designs to complete comment sheets.

"I hope that the public and the business leaders of the community will take the opportunity to come and view these and give input," said Alderman Terry Heinz.

Alderman Mark Pry suggested the city also present the designs at a Cassville Area Chamber of Commerce meeting, a Cassville Rotary Club meeting and at the Cassville Senior Center. Eugene said the designs would also be presented to the citizens task forces that are meeting monthly to develop recommendations for city planning.

After all of the feedback has been gathered, Eugene will present the city council with recommendations on which design to approve.

In new business, the council approved fund transfers, budget adjustments and a construction bid to complete a water line replacement project in Southern Hills.

Kenny Singer Construction, Co., Inc., submitted the low bid for the water line replacement project. The company bid the project at $317,944.64.

Other bids received included: Seven Valleys Construction Co., $330,494.21; Goins Enterprises, $344,609.50; C-2 Projects, LLC, $367,682.45; AMC Excavation, LLC, $395,890.35; Tom Boyce Excavating, Inc., $398,120; Jimmy Jones Excavation, Inc., $448,899; and Snyder Construction Group, LLC, $479,782.

The engineer had estimated the project at $420,000. With the engineering fees and the low bid, the new project estimate in $360,000.

In order to fund the project, the aldermen approved a $257,990 transfer from restricted funds and a $102,000 transfer from the water and sewer reserve fund.

After approving the fund transfers and low bid for the project, the council also voted to adjust the general reserve fund by $21,713 and the water and sewer capital fund by $21,400.

The aldermen also received information on two options Scott's Engineering has developed to repair a sagging door on one of the hangars at the Cassville Airport. Each option comes with a $25,000 price tag.

"We need to decide whether or not we want to continue to invest in a building that was never designed to be used in this way," said Eugene. "We could elect to take down the old hangars and work with the leasees to build back structures that will work for them for years to come. I would not recommend putting another $25,000 or $26,000 into correcting this issue."

Eugene said that the city will gather information regarding the individuals who are currently using the hangars that are in need of repairs. More information on the issue will be presented at a future meeting.

In other business, the Cassville City Council:

* Heard that the City of Monett loaned the City of Cassville a sewer line inspection system, which was used to examine the lines on 11th Street. Several issues were discovered during the inspection.

* Discussed a training opportunity available through the Missouri Municipal League. The aldermen expressed interest in scheduling a training session to be held at city hall at 10 a.m. on Saturday, July 17.

* Received a water loss report, which showed that the city's total average water loss is 3,736,360 gallons or 22.35 percent.

* Heard that the Missouri Department of Transportation (MoDOT) has approved the city's aviation project, which includes plans to install new personal approach and lighting systems at the airport.

* Approved a $58,000 purchase order to the Barry County Clerk for the city's portion of the Crystal Springs Bridge replacement project.

* Heard that the city's sales taxes increased 6.8 percent in June. Even with the increase, the city is still seeing a 3.3 percent decrease in sales taxes for the year. This represents around $10,000.


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Love the logos, but wonder if the funds could be better spent on enticements for outside companies to bring their businesses to town. We desperately need more jobs, industries and diversity in C'ville.

-- Posted by MOLittleBoPeep on Mon, Jun 14, 2010, at 8:48 PM

Love the logos, but wonder if the funds could be better spent on enticements for outside companies to bring their businesses to town. We desperately need more jobs, industries and diversity in C'ville.

-- Posted by MOLittleBoPeep on Mon, Jun 14, 2010, at 8:50 PM


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