"We put in a state-of-the-art Radio Shack store," said Craig. "We made a major investment in fixtures, which allow us to fit more merchandise in a smaller location. This was designed as a hands-on, customer-friendly store to give the customer a better shopping experience."
Earlier this year, Craig was approached by John Lueckenhoff and Greg Curnes, who own Wildcat Rentals in Cassville.
"They were interested in the Stihl product line and lawn and garden portion of the business," said Craig. "They made a reasonable offer to purchase the lawn mower business lock, stock and barrel."
At around the same time, Craig met with a Radio Shack representative who suggested Craig relocate his business near the Cassville Wal-Mart Supercenter. Although Craig was hesitant about the move, he contacted Matt Hess, who owns the shopping center on Old Exeter Road.
"Matt knew that this was an established business, and he was very interested in Radio Shack moving to this location," said Craig. "He made a very fair and attractive lease offer. Radio Shack and JC Penney were very excited and supportive of the move."
On June 2, Craig opened the Radio Shack and JC Penney business at its new 1,250-square-foot location, which offers an extensive line of electronics and JC Penney catalog services.
"We have a wide selection of weather radios," said Craig. "We also have very nice GPS units, a good selection of digital cameras, a growing selection of MP3 players and a lot of cell phone accessories."
Radio Shack offers satellite radios, audio and video accessories, home audio and video equipment and computer networking accessories.
The new state-of-the-art store features an advanced system that will allow Radio Shack employees to demonstrate the functions of DVD players, wireless security systems and other popular electronics.
"We are offering the strongest product line and representing the best electronics industry in the country," said Craig. "I think we fill a niche that no one else in the area does. We want to provide the best business we can to serve our friends and neighbors in Barry County."
In addition to Craig, Radio Shack and JC Penney Catalog customers will be served by Susie Sorensen and Doug Landstad.
"Susie is good with the JC Penney Catalog services, Doug offers a fresh perspective on electronics, and I am good at finding the products that customers need," said Craig, who has nearly 23 years of experience in the Radio Shack business.
"We all do everything in the store, and we can all handle anything," said Craig. "We may not have everything available, but if a customer needs something we can readily get it, and if we don't know something we will get the right answer for the customer."
Craig purchased his first business in Cassville on April 15, 1984. His original store, which carried the Sears product line, began offering Western Auto products in the early 1990s. Radio Shack products were added to the store around a decade ago.
The Radio Shack and JC Penney Catalog Merchant store is open from 9 a.m. to 5:30 p.m. Monday through Friday and 9 a.m. to 3 p.m. on Saturday.