Officials attend state marketing meeting

Thursday, July 10, 2008

Cassville Mayor Tracy Holle, Cassville Economic Development Director Eugene Dilbeck and Cassville Area Chamber of Commerce Executive Director Amy White attended a Missouri Partnership marketing and business recruitment meeting in Springfield on June 24.

"This is a newly formed partnership that came about through an initiative by Gov. Blunt to become more aggressive in attracting jobs statewide," said Holle. "We attended the meeting to see what the state organization had to say but found out that they were interested in hearing what we were doing."

Holle said the meeting was attended by city officials from Springfield, Ozark, Nixa, Aurora, Mt. Vernon, Marionville and other local cities.

"We had always thought that Cassville might be behind in economic development, but we found out that the other cities are either the same or behind where we are," said Holle. "Many of the cities were introducing new city administrators and economic development directors who had just started within the last few months."

City officials shared information on things occurring in their municipalities, such as industrial growth, said Holle.

"They wanted to know how much available acreage each city had and what kind of business they were trying to attract," said Holle. "We told them about our fiber optic line that runs around the industrial park and they saw that as a real bonus."

The information that the Missouri Partnership gathered from the various cities will be used to develop marketing plans for Missouri, said Holle.

"This was also a great opportunity for us to see what others are doing and what problems they are up against," said Holle. "Eugene was able to meet officials from many area cities and network a little bit."

A report on the meeting will be presented to the Missouri Partnership Board of Directors sometime this month. A new state slogan and advertising materials will be developed from the report, which will include information from several marketing and business recruitment meetings held across the state.

"They will be using information gathered in the regions to spotlight certain areas of the state," said Holle. "We told them about Roaring River State Park and our many industries.

"We want the community to know that we are out there aggressively looking for ways to get our name out and learn about things we can do to promote economic development here," said Holle. "This was a great opportunity for us to meet those who will be promoting our city outside Missouri."

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